Urban Assets delivers strategic project management for community-oriented planning initiatives and property development.


What We Do

Urban Assets delivers strategic project management and stakeholder engagement processes for planning and development initiatives in the Madison area and beyond. Click below for services provided.

How We Do It

Our collaborative and energizing approach to planning and development projects emphasizes authenticity and engagement for smooth processes and successful results. Click below for our company values.

Our Work in Action

Evidence of our commitment to community improvement can be seen in the diverse projects and clients we undertake. Click below for a sampling of project descriptions and testimonials.


About Us

Urban Assets was founded by Melissa Huggins, AICP, on the belief that planning and development are inherently collaborative. Urban Assets offers the vision and skills necessary to accomplish complex projects through a customized and strategic process. We have a range of experience and expertise in planning, community engagement, and project management related to strategic project development, master planning, neighborhood planning, redevelopment, and site development. Urban Assets targets projects that enhance local assets and we are committed to accomplishing the very best for the clients and communities with which we work.

State of Wisconsin certified WBE and DBE.