We are constantly taking on new and diverse projects within our community. Project types include:

  • Facility expansion

  • Neighborhood revitalization

  • Space planning and capital campaigns

  • Place-based community development

Selected Projects: Past and Present

Ho-Chunk Gaming Madison Redevelopment and Master Planning (underway)

In 2014, Ho-Chunk Gaming Madison hired Urban Assets, LLC to explore potential uses for the 47.75 acres of undeveloped property adjacent to its casino and to the Yahara Hills Golf Course on Madison's southeast side. The initial assessment process involved extensive research into Madison-area demographics, regional economic drivers, historical and cultural destinations, and municipal economic development plans, as well as outreach to a variety of public and private stakeholders. Potential development opportunities identified included a regional sports complex, hotel, conference center, casino expansion, heritage center, retail, and entertainment. Stakeholder engagement revealed a broad base of support within the community and excitement about the future of the site as a regional resource for sports and entertainment. A conceptual master plan for the property was developed by Cuningham Group that will be refined through further feasibility study and land use planning.

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University Hill Farms Neighborhood Plan

The University Hill Farms Ad Hoc Steering Committee was appointed by the Mayor, confirmed by the Common Council, in February 2013.  The steering committee’s role was to prepare a 10-15 year plan for the study area:  roughly University Avenue on the north, N Midvale Boulevard on the east, Mineral Point Road on the south, and Rosa Road and N Whitney Way on the west. As part of the planning process, residents of the study area were invited to participate at several public open houses, through an online community survey, and as part of smaller focus groups. Conversations were initiated with major multifamily, commercial and institutional property-owners, especially in regards to proposed land use changes in strategic focus areas. The plan was initiated in response to a request from University Hill Farms Neighborhood Association (UHFNA). The Madison Common Council, through the Neighborhood Program Grant, awarded grant funding for professional services. Urban Assets and Cuningham Group consultant team provided support to the steering committee in all aspect of the planning process. The City of Madison Planning Division provided technical assistance and coordination between other city agencies and departments. 

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Domestic Abuse Intervention Services New Facility

Domestic Abuse Intervention Services, Inc. (DAIS) operates the only emergency domestic violence shelter in Dane County and has recently moved to their new, public, state of the art facility.  The former facility, located in a confidential location, was in poor condition and too small to meet the demand for services.  DAIS’ new 35,175 square foot facility is located at 2102 Fordem Avenue in Madison. This project included the renovation of a portion of the existing building, a former Sears showroom, and two-story new addition.  The facility houses all of DAIS services including education, programming, legal advocacy, and most importantly, a 56 bed emergency domestic abuse shelter. The project was funded through a mix of donations, grants, low interest loans, and tax credits.


American Family Insurance American Center Futurescape Project

The American Center Futurescape Project is a two-phase project to re-envision the approach to land use and development in The American Center (TAC) for the next twenty years. The project was developed to ensure that TAC remains attractive to new businesses and supportive of the long-term success of existing property owners, by creating a new vision, design guidelines, and framework for development that anticipate the needs and desires of today’s workforce and employers. As an investment of American Family Insurance that advances the company’s financial position, TAC will benefit from a long-term vision that strengthens and advances that position. Expectations for business park development have changed since TAC first established its plans in the late 1980s; failure to refresh the park’s design guidelines and to create a dynamic vision for future property development may eventually lead to an outdated approach that reduces real estate revenue over the long term