Melissa Huggins, AICP, Principal
As the founder of Urban Assets, Melissa's goal is to provide clients with the unique skills and expertise necessary to implement complex planning and development projects. Melissa has a wealth of experience with master plans, downtown plans, neighborhood plans, and redevelopment strategies. She believes that strategic community engagement and implementation are most crucial to a project's success, and excels at guiding these processes. Melissa's keen understanding of stakeholder relationships, project organization, and long-term planning help drive projects to the highest levels of success.
Melissa was born and raised on the Upper Westside of New York City. Having lived in Madison since 1996, she now considers herself a Madisonian (though the spirit of the New Yorker remains). Melissa focuses on projects that serve the community and contribute to a vibrant urban environment.
Quinn Heneghan, Operations Manager
As Operations Manager for Urban Assets, Quinn's administrative tasks include client communications, account management and strategic planning. Her project-focused tasks include research, documentation and coordination related to community planning and development. She is a skilled focus group facilitator and has successfully mediated focus groups with diverse participants. Additionally, Quinn brings over 20 years of fundraising and event planning to the table. She assists non-profit clients with fundraising infrastructure and capital campaign management as a certified fundraising professional.
A long time Midwesterner, Quinn grew up in Baraboo, Wisconsin and spent a decade in the Chicago area before moving to Madison in 1994. Prior to her job at Urban Assets, Quinn immersed herself into the Madison volunteer community by working with local neighborhoods, schools and non-profit organizations.
Zia Brucaya, AICP, Senior Planner
As a Senior Planner with Urban Assets, Zia is inspired by great communities and believes that everyone deserves to love where they live. She holds an M.S. in Urban and Regional Planning from the University of Wisconsin - Madison and offers expertise in public engagement, sustainable development, healthy community design, multimodal transportation planning, complete streets and placemaking. Zia is a skilled facilitator with over seven years of experience implementing inclusive planning and public engagement processes in communities of all sizes.
Born and raised in south central Wisconsin, Zia has lived and traveled extensively throughout the U.S. and world. She draws important connections between urban planning, public health, equity and sustainability, and excels at finding creative ways to build stakeholder buy-in. She has engaged new partners and collaborated successfully with public, private, nonprofit and tribal entities of all sizes in Wisconsin, New York, Alaska and Indiana.
Most recently, Zia has led public engagement processes for the Monroe Street Reconstruction, Crazylegs Plaza & Wingra Park Entrance Redesign, and City of Madison Park and Open Space Plan 2018-2022 Update. She presents regularly on public engagement techniques and in 2015 taught a graduate-level course on “Urban Planning and Public Health” at the UW-Madison Department of Urban and Regional Planning.
Gregg May, Planner
As a Planner with Urban Assets, Gregg wants to create better communities that are affordable for all walks of life. He holds an M.S. in Urban and Regional Planning with a background in transportation planning, real estate development, and environmental documentation. After graduating from planning school, he returned to Madison working with municipalities using ArcGIS and the Adobe creative suite.
Gregg has lived throughout the Midwest, with stops major stops in Omaha, Nebraska and Ann Arbor, Michigan. Along the way, he worked with the City of Ypsilanti, MI to help update their non-motorized transportation plan and helped the Town of Ledgeview, WI with their new comprehensive plan. He believes that accessibility and affordability are the backbone of vibrant cities. In his free time he enjoys cribbage, a warm cup of tea, and any excuse to get up north.
Katherine Fadelli, Planning Assistant
As Planning Assistant for Urban Assets, Katie works closely with planners on research, creation of project materials and reports, meeting facilitation and support, as well as public input and data collection. She also takes part in project coordination, client interactions, and administrative tasks as needed.
Katie joined Urban Assets as a Planning Intern while a student of History, Geography, and Environmental Studies at UW – Madison, taking courses in urban history and human-environment interaction. Since graduating, she has been grateful to continuously learn about the Madison community and urban planning processes of all kinds through several exciting projects. She is especially interested in ways that transit, placemaking, and improved walkability can create vibrant, sustainable, and equitable communities. Katie was raised in the San Francisco Bay Area and spent a semester in Costa Rica studying Sustainable Development.
Marcus Pearson, Planning Intern
As a Planning Intern at Urban Assets, Marcus provides support to planners by helping collect and prepare data for various planning projects. He also assists planning staff at community meetings, conducts field work, and performs other basic office functions as needed.
Marcus is currently a graduate student at the University of Wisconsin – Madison pursuing an M.S. in Urban and Regional Planning with an emphasis on urban design and community development. He has been enjoying learning and gaining the necessary skills of a prospective planner both inside and outside of the classroom. Marcus was born and raised in south-central Wisconsin and is well-traveled, having spent time in Europe and South America. He aspires to help create vibrant, socially integrated communities that are enjoyable to be in.