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Melissa Huggins, AICP, Principal


As the founder of Urban Assets, Melissa's goal is to provide clients with the unique skills and expertise necessary to implement complex planning and development projects. Melissa has a wealth of experience with master plans, downtown plans, neighborhood plans, and redevelopment strategies. She believes that strategic community engagement and implementation are most crucial to a project's success, and excels at guiding these processes. Melissa's keen understanding of stakeholder relationships, project organization, and long-term planning help drive projects to the highest levels of success.

Melissa was born and raised on the Upper Westside of New York City.  Having lived in Madison since 1996, she now considers herself a Madisonian (though the spirit of the New Yorker remains).  Melissa focuses on projects that serve the community and contribute to a vibrant urban environment. 

Learn more about Melissa on LinkedIn.


Quinn Heneghan, Operations Manager


As a certified fundraising professional at Urban Assets, Quinn assists nonprofit clients with fundraising infrastructure and strategies, and capital campaign readiness, coordination and management.  Quinn's experience at Urban Assets coupled with her 24 years of volunteer service in the Madison community has equipped her with a unique perspective and set of skills when working with nonprofits on their facility renovations and development.

As Operations Manager for Urban Assets, Quinn's administrative tasks include client communications, account management and strategic planning. Her project-focused tasks include research, documentation and coordination related to community planning and development. She is a skilled focus group facilitator and has successfully mediated focus groups with diverse participants. 

A long time Midwesterner, Quinn grew up in Baraboo, Wisconsin and spent a decade in the Chicago area before moving to Madison in 1994.  Prior to her job at Urban Assets, Quinn immersed herself into the Madison volunteer community by working with local neighborhoods, schools and non-profit organizations. 

Learn more about Quinn on LinkedIn.


Zia Brucaya, AICP, Senior Planner


As a Senior Planner with Urban Assets, Zia is inspired by great communities and believes that everyone deserves to love where they live. She holds an M.S. in Urban and Regional Planning from the University of Wisconsin - Madison and offers expertise in public engagement, sustainable development, healthy community design, multimodal transportation planning, complete streets and placemaking. Zia is a skilled facilitator with over seven years of experience implementing inclusive planning and public engagement processes in communities of all sizes.

Born and raised in south central Wisconsin, Zia has lived and traveled extensively throughout the U.S. and world. She draws important connections between urban planning, public health, equity and sustainability, and excels at finding creative ways to build stakeholder buy-in. She has engaged new partners and collaborated successfully with public, private, nonprofit and tribal entities of all sizes in Wisconsin, New York, Alaska and Indiana.

Most recently, Zia has led public engagement processes for the Monroe Street Reconstruction, Crazylegs Plaza & Wingra Park Entrance Redesign, and City of Madison Park and Open Space Plan 2018-2022 Update. She presents regularly on public engagement techniques and in 2015 taught a graduate-level course on “Urban Planning and Public Health” at the UW-Madison Department of Urban and Regional Planning.

Learn more about Zia on LinkedIn.


Marcus Pearson, Planning Intern


As a Planning Intern at Urban Assets, Marcus provides support to planners by helping collect and prepare data for various planning projects. He also assists planning staff at community meetings, conducts field work, and performs other basic office functions as needed.

Marcus is currently a graduate student at the University of Wisconsin – Madison pursuing an M.S. in Urban and Regional Planning with an emphasis on urban design and community development. He has been enjoying learning and gaining the necessary skills of a prospective planner both inside and outside of the classroom. Marcus was born and raised in south-central Wisconsin and is well-traveled, having spent time in Europe and South America. He aspires to help create vibrant, socially integrated communities that are enjoyable to be in.

Learn more about Marcus on LinkedIn.